B FOR BRAND IS
WHAT YOU DO BEFORE BRANDING



BALANCE
It not only implements a design that looks good, but also proposes a design that has a reason based on understanding and empathy for customers and users. Consider and implement projects by matching the balance of a large axis with a solid strategy and planning.
BOUNDLESS
The area of design is not limited to one place. We implement designs that are limited in scope, from editorial design to public design and fashion.
BEAUTIFUL
We constantly think and research for attractive design and sensual output.
OUR RECORD
처음부터 성장까지, 브랜드의 흐름을 함께 그립니다.
최고의 역량을 가진 팀원들이 함께하는 비포브랜드는 원활한 커뮤니케이션으로 사내 디자인의 역할을 수행합니다. 비포브랜드만의 차별화된 기획으로 최상의 퀄리티를 이끌어내며 브랜드의 퍼포먼스를 극 대화합니다.
We quickly identify the customer's needs and present the needs to the customer from A to Z first, and we proceed with the project smoothly through advanced communication.
고객의 니즈를 빠르게 파악하여 우리가 먼저 고객에게 A부터 Z까지 니즈를 제시하는, 앞서가는 소통으로 프로젝트를 원활하게 진행합니다.
We identify the issues that customers are missing, solve them flawlessly, and provide results that exceed customers' expectations with innovative planning capabilities.
고객이 놓치고 있는 문제점을 파악하여 빈틈없이 문제를 해결하고, 신박한 기획 능력으로 고객이 원하고 있는 그 이상의 결과물을 제공합니다.
We not only create aesthetically pleasing designs, but also create designs that are destined to succeed based on our understanding and empathy for our clients' businesses.
심미적으로 좋은 디자인을 구현할 뿐 아니라 고객의 비지니스에 대한 이해와 공감을 바탕으로, 성공할 수 밖에 없는 디자인을 제작합니다.
BALANCE
BOUNDLESS
BEAUTIFUL



It not only implements a design that looks good, but also proposes a design that has a reasonable understanding and empathy for customers and users. Consider and execute projects by balancing large pillars with strong strategies and plans.
The area of design is not limited to one place. We implement designs that are limited in scope, from editorial design to public design and fashion.
We constantly think and research for attractive design and sensual output.
OUR DESIGN
PROCESS

Before designing, interviews are conducted to clearly understand the direction the client wants and in-depth research on the project, such as market research and competitor research. This step is an important process for achieving our own differentiated design along with solid planning, and helps clients' products occupy a unique position.
RESEARCH &
ANALYSIS
01

We will have an idea based on the results of the analysis in the previous step. The team members will share their opinions and make strategies for the project. Brainstorm numerous ideas and group them to score them based on measures such as feasibility and business effectiveness. Develop the selected ideas.
IDEATION &
STRATEGY
02

After a complete understanding of the project, a unique story is created by considering various aspects such as the characteristics of the project. The story brings life to the design and directs the design. The brand's unique story moves the consumer's mind and makes them deeply imprinted and memorable for a long time.
CONCEPT
DEVELOPMENT
03

In the process of visualizing the derived concept, a balanced design is implemented by considering various aspects such as font, color, layout, etc. Design that face consumers directly affects the purchase experience, and brands with well-established designs are recognized as consistent images and imprinted with a good impression. With the developed design, a design system that can be applied to applications and environments is established so that it can be applied to various media.
BUILDING
THE DESIGN
04

After the design is completed and the final inspection is completed, the manuscript for production is worked. After delivering the manuscript, supervision is conducted so that the intended color can be realized well. We thoroughly supervise the color of the planned design to be accurately shown.
SUPERVIDING &
DATA DELIVERY
05

RESEARCH &
ANALYSIS
01
Before designing, interviews are conducted to clearly understand the direction the client wants and in-depth research on the project, such as market research and competitor research. This step is an important process for achieving our own differentiated design along with solid planning, and helps clients' products occupy a unique position.

IDEATION &
STRATEGY
02
We will have an idea based on the results of the analysis in the previous step. The team members will share their opinions and make strategies for the project. Brainstorm numerous ideas and group them to score them based on measures such as feasibility and business effectiveness. Develop the selected ideas.

CONCEPT
DEVELOPMENT
03
After a complete understanding of the project, a unique story is created by considering various aspects such as the characteristics of the project. The story breathes life into the design and directs the design. The brand's unique story moves the consumer's mind and makes it deeply imprinted and memorable for a long time.

BUILDING
THE DESIGN
04
In the process of visualizing the derived concept, a balanced design is implemented by considering various aspects such as font, color, and layout. A brand with a well-established design directly affects the consumer's purchasing experience and is recognized as a consistent image and imprinted with a good impression. Establish a design system that can be applied to the brand environment so that it can be applied to various media.

SUPERVIDING &
DATA DELIVERY
05
After the design is completed and the final inspection is completed, the manuscript for production is worked. After delivering the manuscript, supervision is conducted so that the intended color can be realized well. We thoroughly supervise the color of the planned design to be accurately shown.
WE CAN DO WHAT YOU NEED
Strategy and Planning
· Marketing Status Analysis
&Strategy Establishment
· Naming & Slogans
· Verbal Design
· BI & CI Design
· Package Design
· Create a website (UI·UX)
· 3D image design
· editorial design
· Key visual design
Design
· E-commerce content creation
· Building Design Guidelines
· media advertising
· physical production
Production
WE CAN DO WHAT YOU NEED
Strategy and Planning
· Marketing Status Analysis & Strategy Establishment
· Naming & Slogans
· Verbal Design
Production
· E-commerce content creation
· Building Design Guidelines
· media advertising
· physical production
· BI & CI Design
· Package Design
· Create a website (UI·UX)
· 3D image design
· editorial design
· Key visual design
Design
ABOUT CREATIVE
DIRECTOR

yena Choi
Creative Director
• School of the Art Institute of Chicago
• Art Institute of Vancouver (Graphic Design)
• Seoul National University Graduate of Fine Arts
• Grey Worldwide, a New York-based advertising company
• Emotion Publicis Event Planning Company affiliated with European Publicis
• Current Before Brand Representative (2013~)
• Prime Economic Design Columnist
• Asia Design Prize Judge
• Former Vice Chairman of Marketing, Korea Sports Council











