Lohbs Package Design

Client Lohbs

Year 2019

건강과 미용 제품을 판매하는 곳인 롭스는 한국에 100개 이상의 점포가 있습니다. 2019년은 롭스의 6주년이었고 그에 관한 패키지 디자인 공모전이 열렸습니다. 저희 비포브랜드는 매우 흥미로운 대회라고 생각하여 공모전에 참가하게 되었습니다. 롭스의 6주년을 저희는 '다함께 즐기는 롭스의 6주년'이라는 컨셉을 정하여 즐겁게 춤추는 사람들로 표현하였습니다. 저희는 이번 대회에서 2등을 했습니다:) Feel the beauty! Feel the body!

LOHB's is the drung store, they brings health and beauty products to consumers.There are more than 100 stores in Korea. 2019 was their 6th anniversary and to celebrate their big day, they had packaging design contest. I and my team, B for Brand, thought this is very interesting contest, so we came out joyful dancing people illustration and applied to the packaging systems. We won the 2nd place on this contest :) People in the illustration is saying, Feel the music! Feel the beauty! Feel the body!

B for Brand Credit


Creative Director : Yena Choi

Art Director : Yena Choi

Designer : Sumin Jo

Portfolio Execution : Hyeim Kim

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